I've been seeing this commercial alot lately:
It's part of a series of commercials where the two overweight dudes bully the effeminate one who apparently won't rest until he has fag-ified the oh-so-tough brand image that Mike's Hard Lemonade apparently enjoys.
Just a thought, Mike's Hard Lemonade, but you might want to reconsider alienating your loyal fan base of 19 year-old girls and homosexuals (or any combination thereof) in an attempt to woo heterosexual men. Heteros aren't exactly known for their affinity for flavored malt beverages. If they were, my boyfriend's fridge would be full of Bacardi Breezers.